Do you ever feel like everything sinks to the bottom of you purse never to come out again. This chapstick holder might help. Hook it to a loop, a strap or to your key ring and it will hold tight the chapstick that you are forever loosing. Also another benifit of these holders is if you stick it in your care on a keychain or anything that keeps it vertical your chapstick may melt but it will never end up in the top of the cap in a big mess. It's not limiting to chapstick either. Keep track of your earbuds, fingernail clippers or file, Phone charger adaptor or anything else that is small that sinks easily. Comes in various colors/patterns. Handcrafted by my cousin that can make a sewing machine work a lot better then I can.